The Uncynic Society is a bold movement challenging the culture of cynicism in government and innovation. Backed by the Department of Defense’s Tradewinds Program and the Chief Digital and Artificial Intelligence Office (CDAO), it calls on changemakers to defy convention and create what’s next.

I was part of the core team that developed the name, branding, and visual direction. To launch the movement, we hosted an immersive, one-night-only event for 100 hand-picked disruptors; designed to spark connection, provoke thought, and leave a lasting impression.

My Role:

• Co-developed the brand identity and tone of voice

• Designed a full suite of event assets, including:

  • Gate-fold brochure

  • Manifesto banner

  • Tote bags, caps, pins

  • Postcards, tickets, coasters, table tents, foam board signage

• Managed production logistics (vendor coordination and asset ordering)